The factory
Twelve years on one floor in Wuhan, and the year it nearly closed.
HB Coser is the export business of Wuhan Hongbo Mingchuang E-commerce Co., Ltd., registered in Wuhan, Hubei. We started in 2014 as a two-person sewing workshop and now run an 18-person team supplying children's costumes, pet costumes and party material to importers, retailers and event producers. Most of what leaves the floor is made to order, in small runs.
How it got here
Six years that explain how we quote today.
Two people and one sewing floor
The company started as a husband-and-wife workshop in Wuhan, making cosplay and performance costumes for the domestic market. The founder had already spent 17 years at a sewing machine before that.
Onto 1688, and top of the category in three months
The move onto 1688’s B2B channel was carried by pattern-making and fabric control rather than price. Within three months the store had reached top-seller status in its category.
The year the domestic market stopped paying
A price war pushed domestic margins under 5%. More than 50,000 units sat in the warehouse, wages were missed for three months, and the factory came close to shutting. This is the part most supplier pages leave out; it is also the reason the export business was built the way it was.
First export year: ¥1.2M
The store opened on Alibaba.com. Month one brought 28,131 visits and 273 inquiries; search impressions rose from 168,500 to 456,700, and high-intent inquiries reached 37.89% of the total. The year closed at ¥1.2 million in export sales.
10-piece minimums, 3-day custom runs
Small-batch, fast-turn production was formalised: 10 pieces minimum and a three-day custom turnaround. A horror-themed series was designed, sampled and listed in seven days, and carried 30% of that month’s sales.
¥12M in exports, 18 people
Exports reached ¥12 million with an 18-person team. Performance and stage wear accounted for 78% of sales. The first orders from Brazil and Argentina came in during the year.
On the floor
What the equipment and the schedule actually allow.
Cutting and pattern-making are in-house
Intelligent cutting equipment and a digital pattern-making system replaced the original manual setup; output per operator is roughly ten times what it was at the start. Patterns stay in-house, so a size correction does not wait on an outside vendor.
Small runs are the normal case, not a favour
The floor is set up for 10-piece minimums and three-day custom turnaround. That is what lets a buyer test a design before committing to a season, and it is the capability the whole export business was built on.
One recent order: inquiry to dispatch in three days
In October 2025 a US$2,665 order moved from first inquiry to handover to the forwarder in three days, against a seven-day industry norm. It is one data point, not a promise, but it is the kind of order this floor is organised to handle.
Replies in minutes, not overnight
Inquiries are answered in English and Russian around the clock, with an average first response of about 15 minutes. Orders already in production get a named contact and a fixed update rhythm rather than a shared inbox.
Where the goods go
Two core markets, and what each one asks for.
- Europe
Germany and Spain are the two largest markets.45% of 2025 orders - Russia
Moscow buyers reorder at 65%, against a 40% category average.30% of 2025 orders - South Africa
Served since the early export years.Established - Brazil & Argentina
First orders placed during the year.New in 2025
The two core markets buy at a different level and want different things. Performance wear sells at US$50–80 in both, but Eastern European buyers lean towards darker, heavier fabrics while Western European buyers want cleaner, simpler cuts. Development runs are briefed against the market the goods are going to, not against a single house style.
Claims and evidence
What we will show you, and what we will not claim.
We do not put certification logos on this site that we do not hold. If a programme needs a social-compliance audit or a test report before it can place an order, say so at the quotation stage and we will tell you plainly whether we can meet it — rather than discover it after the deposit.
- Our business licence, with the registered company name and number visible.On request
- Photographs or a live video walkthrough of the floor, on request, before you place an order.On request
- The QC checklist we actually use on a run — not a generic template.On request
- The name and measurements of the sample you approved, kept on file against every reorder.On request
The figures on this page are our own operating records for 2025, published in a November 2025 interview with Jimu News. They are updated once a year, not restated every quarter to look better.
Verification
Three ways to check us before you send money.
Order a paid sample first
A sample is quoted and shipped like any other order. If the hand-feel, the print or the sizing is wrong, you find out for the price of one piece instead of a container.
Ask for the licence and the floor
Business licence, floor photographs and a video walkthrough are sent on request to any buyer with a real programme behind them. We would rather answer three awkward questions up front than argue about a carton later.
Come and stand on the floor
We are in Wuhan, Hubei. Visits are welcome by appointment — tell us the dates and we will confirm the address, the schedule and who will walk you through the lines.
Tell us what your programme needs.
Send the item, the quantity and the market. We will tell you what is stock, what has to be made, and when it can leave.